English

E-business consultancy, specialized in Retail- and Telecom e-commerce. Improving online sales

Interim e-marketing manager, project management

call for an appointment: 0031 6 144 141 72

My mission:

I work as an interim e-business consultant, specialized in improving online sales and marketing in retail- & telecom.

E-commerce, e-marketing & communications, direct response marketing, distribution management , product management & channel management are my skills.

I can help you and your organization setting up and successfully implementing your desired e-commerce strategy. I do so by integrating your marketing and communications activities related to the distribution mix and productmix. Using both existing and new business tools and data. Online and offline. Above the line and below the line. And if necessary with callcenter integration.

I am experienced in retail, telecom & communications companies, FMCG, business to consumer. I have done e-business sales assignments for TNT Post, t for telecom (Dexcom group), KPN Mobile, Identity Games and Alice internet.

Keywords:

Retail marketing, telecom marketing, internet marketing & communications, social media advertising, online share of voice, front stores, webshops, fullfilment, aftersales, call centers, online payments, e-mail marketing, direct response marketing, search engine marketing, sms marketing, customer satisfaction management, online surveys, multichannel sales and communications, customer lifecycle management, affiliate marketing, callmenow, live chat, telecommunications, internet service providers, postal companies, business tot consumer, retail

Working experience (from present till past)

Period: 05/2009 – present

Company: KPN.com B2B, http://www.kpn.com/zakelijk

Function: Senior online e-commerce consultant a.i.

As senior online e-commerce consultant responsible for online sales and communications.

Improving overall online sales, based on shortterm roadmap and sales targets
Reorganizing workflow and improving intern business relations
Shorten time to market and adjusting proposition to online channel
Responsible for the integration of ATL campaigns
Improving online sales regarding the categories internet acces and “De Dongel” van KPN (mobile internet acces card)
Improving fulfilment orderflows, enhancing conversion, technical optimalisations

Period: 2008/03 – present

Company: Alice internet, http://www.alice.nl

Function: interim online marketer

As interim online marketer responsible for all online sales and communications.

Optimizing order proces www.alice.nl, increasing conversion
Optimizing usability (redesign and rebuild) www.alice.nl , increasing online orders & customer satisfaction
Setting up e-mail marketing, lead generation, affiliate marketing, search engine marketing
Implementing “direct contact” , like call-me-now
Implementing social media marketing plan
Implementing online marketing & communications plan

Period: 2007/04 – 2008/2

Company: KPN Mobile, http://www.kpn.com/mobiele-telefonie.htm

Function: Freelance senior trade marketer acquisition consumer market

As a senior Trade marketer responsible for converting sales targets to all selling channels: online / offline channels , direct and indirect channels

Customers are e-tailers (gsmweb.nl,gsmshop.nl, etc) KPN.com, large Dutch telecom resellers (The Phone House, t for telecom, Belcompany). Supervision over 2 trademarketeers. The position was based within the acquisition department, responsible for acquiring all new customers. Market development was done in conjunction with product management and proposition management.

Formulating marketing and communications plans, based on trends & fact based marketing
Training of retail sales representatives using (and developing) narrowcasting together with sms
Supporting new media campagne in favor of the new proposition ”Flexibel van KPN Mobiel” subscription: hardware incentives, trade sales activities, launching events and mystery shopping
Creating and implementing network incentives to stimulate sales of voice- and data subscriptions
Advise and stimulating sales for http://www.kpn.com/mobiele-telefonie.htm
Initiate marketing & communication activities together with resellers (retail / e-tail)
Direct mailings, sales incentives

Period: 2004/07 – 2007/04

Company: Dexcom groep / Bluesky internet services b.v.

Function: Manager e-commerce / General manager sales & operations

From 2003/07 till 2007/04:

As a general manager Sales & Operations at Bluesky internet (www.blueskyinternet.nl) in Utrecht responsible for all internet & call center sales activities, starting up the new company, daily operations.

From 2003/07 till 2006/06:

As a manager e-commerce responsible for implementing a e-commerce department within the company; from front store till back office till Aftersales. After 1 year realized more than 10% of revenue (fare share) with an effective call center consisting of six people. Based on year targets, generating sales of telecom contracts, mobile devices, broadband internet, dect telephones, prepaid telephones and accessories.

Creation, realization & implementation van www.tfortelecom.nl, www.gsmwaanzin.nl, www.mobieletelefoons.nl, www.telefoons.nl, www.blueskyinternet.nl, diverse online applications, tools
Starting up e-marketing; search engine marketing, (organic & paid), affiliate programs, bannering, e-mailings / newsletters, leadgeneration, profile harvesting, direct marketing, print media, barthering
Setting up a call center, including supervisors, tooling, monitoring, risk management, live chat, video live chat, e-mail, targets and bonuses
Budget & target responsible for all online activities & formulas. Increase conversion, site traffic, improving customer site- and shop behavior
Activities took place on daily basis with operational level and board peers:
- Telecom operators
- ICT service partners, VOIP specialists
- Website builders, hardware suppliers
- Marketing & communication companies;
- HRM, finance & administration, product management, purchase department

§ Reporting directly to members of the board and shareholders

Supervision of 2 supervisors , call center team of 6- 10 persons

Complete technical integration with

Period: 2001/07 – 2004/06

Company: TPG Post

Function: Product manager internet / Manager PostShop

As a product manager internet (Consumer market Marketing department) implementing tactical and strategic e-commerce activities. Developing value added services for TPG Post and her leads and clients. These e-commerce activities were designed to perfectly match chosen target audience and segmentation.

Concepting & implementation van www.tpgpost.nl (now: http://www.tntpost.nl/voorthuis/)
Development & implementation of new concepts: (Wishyou; now: http://www.verjaardagskaart.nl/?bnr=169 , personalized stamp, now: http://www.tntpost.nl/voorthuis/postzegels/eigen-postzegels-maken/ ) , online shopping, now: http://www.tntpost.nl/voorthuis/online-winkel/
Developing and implementing a multichannel strategy.
Responsible sales and operations websales / online shop / postal order activities
Optimizing sales through online
E-marketing virals, newsletters, bannering, affiliate marketing, cross sell, cost reduction, database management , CMS,
Channel shift based on efficiency en value added services

Period: 2000/3 – 2001/6

Company Provisory Nederland BV

Function: Internet consultant

Launching the company Provisory as a internet resource company. Acquisition of e-commerce assignments and internet professionals. Provisory was part of http://www.percon.nl/nl/home