Job Title: Senior Analyst, Serving eBusiness & Channel Strategy Professionals, Retail FLSA

Status: Exempt

Location: Europe (London, Amsterdam, Paris)

Description:

Senior Analysts conduct innovative research and deliver advice through written reports, consulting, client inquiries, and speeches. The eBusiness & Channel Strategy Analyst serves professionals who are responsible for the success of their firm’s eBusiness and distribution channel strategies.

The successful candidate writes to, presents to, and advises eBusiness, Channel & Strategy professionals at retail firms — including multichannel retailers, online-only retailers, and product manufacturers. With a focus on the strategies and technologies that enable online and multichannel retailing — including topics like the effect of changing consumer buying behavior on online marketing and merchandising — the Senior Analyst advises clients on building the most profitable channel strategy. Candidates need a strong understanding of the business and technology issues facing these executives today and an appetite for conducting and writing research to stay abreast of the issues.

Responsibilities:

Senior Analysts work as part of a small, high-performance team and collaborate with others in all aspects of the job. They are expected to:

* Develop a deep understanding of what Forrester clients require to be successful as eBusiness & Channel Strategy professionals.

* Conduct research into all aspects of the responsibilities of eBusiness & Channel Strategy professionals, including business strategy, organizational design, and best practice insight.

* Help define the future of online and multichannel retail by painting an accurate, forward-looking view and predicting the effect of emerging technologies and strategies. They also help clients identify European and country-level consumer trends that will affect the future of multichannel selling.

* Write three to four long research documents per year that convey new ideas in a rich business context. These reports typically: 1) introduce new thinking about successful business and technology strategies; 2) present strategic plans for growing sales and service in the online channel; 3) compare new technologies or services and their potential to help clients solve their business challenges; or 4) outline the opportunity of online and multichannel business opportunities.

* Write 9 short and 2 long research documents per year on retail consumer behavior and industry events.

* Consult with clients to apply Forrester’s research in the context of their specific business environment, and help solve their problems.

* Present at Forrester-sponsored conferences and briefings, and deliver client teleconferences.

* Establish an industry presence as an influential speaker and thinker, and build relationships with senior eBusiness executives and channel strategy executives at retail firms across Europe, as well as with the technology vendors that serve them and journalists who cover the sector.

Requirements:

Forrester hires people who are inspired and inspiring. Our people are our product and the source of our intellectual capital, so we welcome and reward intelligence, curiosity, and unconventional thinking. The right candidate has:

*A minimum of five to seven years of experience in the business-to-consumer retail industry. Candidates typically come from the senior ranks at multichannel or online-only retailers, manufacturers who sell direct to consumers, or online technology vendors. Others have held senior strategy positions within large consulting or marketing organizations.

*A strong record of academic achievement: B.A. or B.S. minimum; M.B.A. or M.S. preferred.

*Deep intellectual curiosity about the effect of technology on the retail business and how firms engage customers across channels. Solid business instincts and a practical understanding of what makes companies tick and how eBusiness executives operate the channel.

* A creative view of markets, technologies, and attitudes combined with a fascination with the future.

*Superior listening, critical thinking, and writing skills, as well as memorable presentation skills. Senior Analysts are expected to take complex, disparate ideas and distill them into simple, provocative concepts — and be willing to take a stand on vendors and outcomes.

*The ability to travel 20% to 30% of the time.

Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 20 key roles at major companies providing proprietary research, customer insight, consulting, events, and peer-to-peer executive programs. For more than 26 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.

Please contact me if you are the Senior Analyst Forrester Research  is looking for! Feel free to pass this profile to professionals suitable for the job.

Vision 2009: Online Marketing

Create, Innovate, Evaluate!
5 februari 2009, Universiteit van Tilburg

Asset | Marketing Association Tilburg organiseert jaarlijks een Marketing evenement. Dit jaar wordt het evenement gehouden op 5 februari 2009 en is gekozen voor het thema Online Marketing. Online marketing is een zeer actueel thema waar zowel bedrijven als non-profit organisaties mee te maken hebben. De lezingen en workshops zullen verzorgd worden door vooraanstaande academici en bedrijven.

Tijdens Vision 2009 wordt het thema online marketing behandeld aan de hand van drie subthema’s:

1. Klantinteractie
2. Media
3. Evaluatie

De verdieping van deze thema’s zal uiteindelijk leiden tot een antwoord op de hoofdvraag: “Op welke manier kunnen bedrijven internet toepassen in hun marketingstrategie, opdat een langetermijnrelatie aangegaan kan worden met de consument?”

Onderstaande de presentatie:

Alice internet e-marketing Vision 2009

Als general manager Sales & Operations bij Bluesky internet (www.blueskyinternet.nl) te Utrecht verantwoordelijk voor alle verkoop op afstand activiteiten; opstarten bedrijf + dagelijkse operatie.

Van 2003/07 tot 2006/06:

Als manager e-commerce volledig verantwoordelijk voor het opzetten van de e-commerce afdeling binnen het bedrijf; van frontstore tot backoffice tot uitlevering aan de klant.

Na 1 jaar tot 10% omzet van het bedrijfstotaal, callcenter tot 6 man. Op basis van jaarbudget verkopen van mobiele contracten, mobiele telefoons, breedband internet, dect, prepaid, accessoires.

• Creatie, realisatie & implementatie van www.tfortelecom.nl, www.gsmwaanzin.nl, www.mobieletelefoons.nl, www.telefoons.nl, www.blueskyinternet.nl, diverse applicaties / tools
• Opstarten van e-marketing, waaronder; zoekmachine optimalisatie (organic & paid), affiliate programma’s, bannering, nieuwsbrieven, leadgeneration, profile harvesting, direct marketing, print media, barthering
• Opzetten van de callcenter afdeling, inclusief supervisors, tooling, risk managment, ict, 0900, live chat, video live chat, e-mail, targets & bonus
• Budget & target verantwoordelijk voor alle online activiteiten & formules. Verhogen van conversies, sitebezoek, verbeteren aankoopgedrag
• Werkzaamheden vinden op operationeel & management niveau plaats met:
  • Telecom operators
  • ICT dienstverleners, VOIP specialisten
  • Websitebouwers, hardware leveranciers
  • Marketing & communicatie bedrijven; inkoop van offline en online media
  • Interne leveranciers zoals HRM, finance & administration, inkoop en product management
• Rapporteer direct aan directie en aandeelhouders
• Aansturen 2 supervisors die gezamenlijk 6 FTE & 5 PT aansturen
• Volledig technische integratie met leveranciers
• Middels, door pitch geselecteerd, reclamebureau opzetten van de online / offline marketing & communicatie activiteiten
• Aquireren en implementeren van samenwerking (online shop in shop) met a-merken op de Nederlandse markt & bedrijven binnen de eigen holding.