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	<title>Guido Postma cross media - zet e-commerce en e-marketing in beweging! Verhogen van online rendement en verkoop. &#187; telecom</title>
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	<link>http://www.guidopostma.nl</link>
	<description>E-commerce, e-marketing, verhogen online verkoop, SEO, SEO, leadgeneration, affiliate marketing</description>
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		<title>GuidoPostma op Linkedin</title>
		<link>http://www.guidopostma.nl/cross-media-marketing/guidopostma-op-linkedin/</link>
		<comments>http://www.guidopostma.nl/cross-media-marketing/guidopostma-op-linkedin/#comments</comments>
		<pubDate>Tue, 02 Sep 2008 10:35:33 +0000</pubDate>
		<dc:creator>guido</dc:creator>
				<category><![CDATA[cross media marketing]]></category>
		<category><![CDATA[communicatie]]></category>
		<category><![CDATA[e-business]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[e-marketing]]></category>
		<category><![CDATA[internet communicatie]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online shops]]></category>
		<category><![CDATA[online winkels]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[SEA]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[telecom]]></category>

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		<title>Opdracht KPN Mobiel</title>
		<link>http://www.guidopostma.nl/cross-media-marketing/opdracht-kpn-mobiel/</link>
		<comments>http://www.guidopostma.nl/cross-media-marketing/opdracht-kpn-mobiel/#comments</comments>
		<pubDate>Thu, 21 Feb 2008 12:21:06 +0000</pubDate>
		<dc:creator>guido</dc:creator>
				<category><![CDATA[cross media marketing]]></category>
		<category><![CDATA[above the line]]></category>
		<category><![CDATA[belwo the line]]></category>
		<category><![CDATA[campagnes]]></category>
		<category><![CDATA[channel management]]></category>
		<category><![CDATA[dstributie strategie]]></category>
		<category><![CDATA[kpn]]></category>
		<category><![CDATA[kpn mobiel]]></category>
		<category><![CDATA[kpn.com]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[productplus]]></category>
		<category><![CDATA[telecom]]></category>
		<category><![CDATA[trade marketing]]></category>

		<guid isPermaLink="false">http://www.changethescript.nl/opdracht-kpn-mobiel</guid>
		<description><![CDATA[Als senior Trademarketeer verantwoordelijk voor de vertaling van de Sales doelstellingen naar de verkopende kanalen.
Verantwoordelijk voor alle interne en externe kanalen; zowel online als offline. Klanten zijn e-tailers, KPN.com, grote telecom retailers en Primafoon. Directe aansturing van 2 trademarketeers. Functie staat binnen de afdeling Acquisitie, die verantwoordelijk is voor de aanwas van nieuwe klanten. Dit [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal"><span style="font-size: 10pt; font-family: Arial">Als senior Trademarketeer verantwoordelijk voor de vertaling van de Sales doelstellingen naar de verkopende kanalen.</span></p>
<p>Verantwoordelijk voor alle interne en externe kanalen; zowel online als offline. Klanten zijn e-tailers, KPN.com, grote telecom retailers en Primafoon. Directe aansturing van 2 trademarketeers. Functie staat binnen de afdeling Acquisitie, die verantwoordelijk is voor de aanwas van nieuwe klanten. Dit gebeurd in directe samenwerking met segmentmanagers en propositiemanagers.</p>
<p>* Opstellen marketingplannen o.b.v. trends &amp; fact based marketing<br />
* Verkoopbevorderende activiteiten realiseren voor het online kanaal &amp; retail<br />
* Optimaliseren online activiteiten<br />
* Optimaliseren samenwerking &amp; verkoop o.a. The PhoneHouse en Gsm-shop<o:p></o:p></p>
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